• In Ayub’s age newspapers faced a big challenge because newspapers were habitual of keeping their
focus on politics since 1857 in Indo-Pak. So to maintain the interest of the readers in the newspapers
was a big challenge as martial law government put ban on all political news.
• This resulted in an effort on the behalf of newspapers to seek other topics and they started to publish
different supplements like Sports Supplements, Women Supplement, and Youth Supplement etc. So the focus shifted to social life. In the mean while ‘Imroz’ hired a woman reporter and started to publish an article on the problems of women and its title was “Khatoon ki Nazar Main”. Imroz was the first newspaper to introduce such trends in newspapers.
• After the efforts of ‘Imroz’, Mashriq and Kohistan from Lahore started to publish women Pages.
• Feature writing also got a new dimension. The features along with the pictures were printed.
• Some newspapers got the attention of the public by publishing film pages and film bulletins. It gave rise to glamorous journalism. It also created a bad impact on those magazines that were purely film
magazines. So with the variety of film pages in daily newspapers, the purely film based magazines just disappeared gradually because they lost leadership.
• The trend also shifted to weekly and episodically features. These features covered the social and cultural aspects.
• The entry of television affected the readership of the newspapers. Because poets and writers were
writing for the newspapers without any financial gain. Television ended this trend and they were paid
for writing anything for the television. So they stopped writing for the newspapers and gradually the
newspapers lost readership.
• Periodical journalism also went to decline because all the newspapers gradually started to publish in
different supplements where all the material for different age group people was present in one single
newspaper.
• Official statements of government ministers replaced the touch of political news not only it highlighted the policy of government but also papers felt themselves secure after portraying government point of
view.
• Even today newspapers present government ministers statements but this is not a healthy trend in
terms of journalism. Official statements are subjective while news should be objective. Also, a page to represent subjective opinion is present and it is called Editorial page. So the official statements should
not cover the major portion of the newspapers.
• A newspaper is for public and it is a device to build public opinion. The term ‘Public’ does not mean every citizen but it also means a specific group of people. There are three different terms that are used frequently in the mass medium namely, Mob, Mass and Public.
Mob is a result of an immediate problem. When the problem will not be there mob will also not be there. Secondly the people in a crowd or in a mob have no link with each other. They
gathered quickly without any plan on a problem. Thirdly, they have no resemblance among
each other of income, status and intelligence.
Mass have the same reaction about like and dislike but it is not a deliberate effort. For example
the reading of a famous daily by 1 million people is a similarity of liking but they did not start it
deliberately. It is by chance that their liking matched among themselves.
Public is a group of people that emerged after an effort. Paper builds opinion so its audience is
called public. Public opinion is never unanimous. Sometimes even the opinion of minorities
prevails as public opinion. Public opinion is the opinion of those people who assert their
opinion by using different communication techniques. Any opinion to become public opinion
must be apparent. So public opinion should be expressive.
So in a nut shell we can say that papers of Ayub’s era were not to build a public opinion but
they were for masses to assert the news of government policies.
focus on politics since 1857 in Indo-Pak. So to maintain the interest of the readers in the newspapers
was a big challenge as martial law government put ban on all political news.
• This resulted in an effort on the behalf of newspapers to seek other topics and they started to publish
different supplements like Sports Supplements, Women Supplement, and Youth Supplement etc. So the focus shifted to social life. In the mean while ‘Imroz’ hired a woman reporter and started to publish an article on the problems of women and its title was “Khatoon ki Nazar Main”. Imroz was the first newspaper to introduce such trends in newspapers.
• After the efforts of ‘Imroz’, Mashriq and Kohistan from Lahore started to publish women Pages.
• Feature writing also got a new dimension. The features along with the pictures were printed.
• Some newspapers got the attention of the public by publishing film pages and film bulletins. It gave rise to glamorous journalism. It also created a bad impact on those magazines that were purely film
magazines. So with the variety of film pages in daily newspapers, the purely film based magazines just disappeared gradually because they lost leadership.
• The trend also shifted to weekly and episodically features. These features covered the social and cultural aspects.
• The entry of television affected the readership of the newspapers. Because poets and writers were
writing for the newspapers without any financial gain. Television ended this trend and they were paid
for writing anything for the television. So they stopped writing for the newspapers and gradually the
newspapers lost readership.
• Periodical journalism also went to decline because all the newspapers gradually started to publish in
different supplements where all the material for different age group people was present in one single
newspaper.
• Official statements of government ministers replaced the touch of political news not only it highlighted the policy of government but also papers felt themselves secure after portraying government point of
view.
• Even today newspapers present government ministers statements but this is not a healthy trend in
terms of journalism. Official statements are subjective while news should be objective. Also, a page to represent subjective opinion is present and it is called Editorial page. So the official statements should
not cover the major portion of the newspapers.
• A newspaper is for public and it is a device to build public opinion. The term ‘Public’ does not mean every citizen but it also means a specific group of people. There are three different terms that are used frequently in the mass medium namely, Mob, Mass and Public.
Mob is a result of an immediate problem. When the problem will not be there mob will also not be there. Secondly the people in a crowd or in a mob have no link with each other. They
gathered quickly without any plan on a problem. Thirdly, they have no resemblance among
each other of income, status and intelligence.
Mass have the same reaction about like and dislike but it is not a deliberate effort. For example
the reading of a famous daily by 1 million people is a similarity of liking but they did not start it
deliberately. It is by chance that their liking matched among themselves.
Public is a group of people that emerged after an effort. Paper builds opinion so its audience is
called public. Public opinion is never unanimous. Sometimes even the opinion of minorities
prevails as public opinion. Public opinion is the opinion of those people who assert their
opinion by using different communication techniques. Any opinion to become public opinion
must be apparent. So public opinion should be expressive.
So in a nut shell we can say that papers of Ayub’s era were not to build a public opinion but
they were for masses to assert the news of government policies.
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