After the advent of printing
nearly six centuries ago, the print media was the only form of mass
communication. Then came the electronic medium. Though both print and
electronic media deal with mass communication, there are certain basic
differences.
Print Media Electronic Media
1. Literacy is a basic Even an
illiterate person can requirement for the print watch a news bulletin and grasp
media. Only a literate its contents though the written matter person can read
it. on the screen cannot be read.
2. Print media works There is
no deadline for the electronic according to a deadline. News can be updated Usually
a morning paper anytime. carries news received upto the midnight of the
previous day.
3. In print media readers have
Viewers cannot go back and recheck the choice to go back and what they have
seen. recheck. What they have read.
4. Print media provides more
Less scope for such long indepth scope for indepth analysis of analysis. events.
5. Print media does not provide
Live discussions are possible. scope for a live discussion.
6. Language is more literary
Language used is spoken and more and flowery and reader – viewer -friendly.
7. Frequent update of news Even
a minute-to-minute update is is not possible.
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